Scentbird Invites Fans Into the Twisted World of Verity With a Character-Inspired Fragrance Collection

Scentbird Invites Fans Into the Twisted World of Verity With a Character-Inspired Fragrance Collection

PR Newswire

Exclusive “The Scent of Truth” Collection Lets Fans Shop by Character and Wear the Story Ahead of Premiere

NEW YORK, Sept. 3, 2026 /PRNewswire/ — How do you bottle obsessions, deception, and desire? Ahead of the most anticipated book–to-screen adaptations of the year, Scentbird is bringing the film adaptation of Colleen Hoover’s psychological thriller into the world of fragrance with The Scent of Truth Collection. In collaboration with Amazon MGM Studios, the exclusive collection features a curated set of fragrances inspired by the emotional journeys of the story’s two central characters: Verity Crawford and Lowen Ashleigh. With this collection, Verity isn’t just a story you read; it is one you can wear.

Verity x Scentbird

Verity has sold more than three million copies since its release and stands as one of Colleen Hoover’s top-selling novels. The film adaptation of the New York Times best selling novel stars Anne Hathaway as Verity Crawford, Dakota Johnson as Lowen Ashleigh, and Josh Hartnett as Jeremy Crawford, and hits theaters on October 2, 2026. Launching four weeks ahead of the film’s premiere, the collaboration transforms the story’s signature mystery, obsession, and romance into a wearable sensory experience, giving fans a new way to step inside the story before it even hits theaters.

“Are you a Verity or a Lowen?” the campaign asks fans. Through a dedicated digital experience fans can shop by character and find the fragrance that matches their side of the story.

Scentbird’s fragrance experts translated each character’s personality into scent, capturing two opposing fragrance profiles that capture the tension at the heart of Verity. The scents curated for Verity mirror her character: dark, magnetic, and calculated. Each fragrance carries a provocative presence and intrigue, radiating an irresistible edge that echoes the seduction and simmering danger beneath her surface. Lowen’s fragrances, by contrast, capture her grounded, quietly fierce spirit. Understated at first, they unfold into something intimate and captivating, embracing a subtlety that lingers long after it settles in.

Which scents made each character’s edit? Fans can discover the complete The Scent of Truth Collection at https://www.scentbird.com/pr/verity, at standard subscription pricing.

Scentbird exists to help people find scent that feels like them, and great storytelling gives us some of the richest characters to draw inspiration from,” said Elena Lécué, Chief Marketing Officer at Scentbird. “Verity and Lowen are such distinct, nuanced women, and we wanted our fragrance experts to honor that complexity. This collection lets fans choose which side of the story speaks to them and carry that with them, taking the feelings a story stirs up on screen and turning them into something you can actually live in, long after the credits roll, which is what Scentbird does best.

To celebrate the launch, Scentbird hosted an intimate dinner for top tier media one week ahead of the collection’s debut, at Raines Law Room in New York City. Reimagining the traditional press dinner as an immersive literary experience, the evening blurs the line between book club and luxury dining, inviting the editors to explore the collection’s characters and themes through fragrance, conversation, and an elevated, book club-inspired atmosphere drawn from the film. Every detail – from the table scape to the scents on the table – reflected the personalities of Verity and Lowen, creating a conversation-worthy experience that allowed attendees to discover if they are a Verity or a Lowen.

For more information, visit: scentbird.com 

About Scentbird
Scentbird is the leading fragrance discovery platform, offering subscribers access to hundreds of designer and niche fragrances through monthly subscriptions and exclusive limited-edition collections. By combining storytelling, culture, and self-expression, Scentbird empowers its community to explore and personalize fragrance like never before.

Scentbird

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/scentbird-invites-fans-into-the-twisted-world-of-verity-with-a-character-inspired-fragrance-collection-302866719.html

SOURCE Scentbird